I have always wondered what would be my name should be if some letters were to be removed. I have always wanted to have my own company and I have always wanted my company's name to be derived from my name.
When I was in grade 11, I took the 'Sumi' from 'Sumit and 'Kuma' from 'Kumar' and joined both the names to form one company name. Back then, I bought thick chart papers and cut them into A4 size and then I would print my own business card on it with my company's logo, my name, my position in the company, my email and my phone number. On the front of my card used to be the logo designed by me in Microsoft Paint in dark neon green colour(I don't know what color is that but that's how I can describe it as for now) and my other contact details and on the back of the card, I printed two QR codes. The first QR code led to my twitter handle and the second one, led to my facebook handle.
That logo read 'Sumi_Kuma'. Even today, when I ask for feedback about the name 'Sumi Kuma', they say, it sounds too "Chinese", "girl's name","chinese girl's name",etc.
Then to make it less "Chinese", I removed the last letters from both words and made it into 'Sum Kum' but something was missing and something was looking not right.
In the conquest of finding a perfect company name which would mean something related to me, I found an article on Scrabble.In the article, I found out that the letters 'Q' and 'Z' are the highest scoring letter with a total of 10 points.
The sound of 'Z' is somewhat similar to that of the letter 'S' and similarly, 'Q' is similar to letter 'K' and that's where it clicked me. Why not turn 'Sumi' into 'Zumi' and 'Kuma' into 'Quma'.
Irony is that, 'Q' and 'Z' may be the highest scoring letter but 'Quma' and 'Zumi' is nowhere is to be found in Scrabble's dictionary. Yes, the words above doesn't exist in Scrabble though the inspiration of such is taken from it. But when you name a business, shouldn't its name actually mean something? Thats what a very popular naming specialist on
novanym.com gets asked all the time. According to him, "The answer is NO, because if your business is successful, over time your ‘meaningless’
name will come to mean something. It will become synonymous with what
you do and the way you do it. It will become a brand name."
And unlike 'Sum Kum', 'Zum Qum' is really very unique. I found both the terms on Google search and nothing related to that showed up. Now, the real work begins to turn these two terms: ZumQum into a very popular brand name.
So, here I am introducing to the world, a name originating from my name and inspiration taken from Scrabble: ZumQum
And finally the mystery gets solved!
